Over time, scams and insecurities increase in the context of the World Wide Web , and there are many profiteers who are waiting for an opportunity to commit fraud through the Internet. Seeing these profiteers, the concept of Internet security is much better. They understand and understand and know how to behave in this vast and global network. But knowing this alone cannot prevent people from making a profit, you must think of tricks and solutions to prevent greater insecurity and fraud.
Website owners and designers need to design a secure and trustworthy platform for their users so that people can safely enjoy their site content. If a site's security is too low, it may lose users. Because today, more people visit or buy sites that ensure their information security and avoid sites that have low security, while having high site security has become one of the SEO factors, that is, to want a good site SEO . You need to increase the security of your site and ensure its security.
Many ordinary users who have no security expertise think that they can use any Internet firewall and antivirus to enter any site without any harm to their information. But this is a mistake because hackers and profiteers are much smarter and always design and find other ways and tricks to infiltrate and defraud.
HTTPS is a ranking signal
Google is a search engine and optimization engine that optimizes sites and examines them based on new algorithms and techniques, whichever is closer to Google algorithms , displays it in the top rankings of search results for users. Gives. One of the factors that Google considers and optimizes for optimizing and displaying in the top search rankings is the high security of the site. Google tries to introduce the best and most useful sites to users and display them for easy access to the top rankings in search results. Therefore, one of the features of a good site is that it is safe so that users can visit or even buy the site safely and without fear of disclosing their personal information. Designers and site owners should keep in mind that more than 70% of site traffic is through Google, so this is a good opportunity to increase site security, both increase traffic, visits and approval from Google and cause Ensure the security of your site for users.
SEO is not just about producing good quality content, with Google algorithms changing, security sites become a priority. Of course, producing good and specific content is important along with making the site secure. A site may have good quality content but it is not secure at all, in which case Google will keep the site away so that users do not have access to it.
https is a ranking signal, in fact sites that are secure use this ssl. Sites that are not secure, using Mozilla and Chrome browsers, a red banner is displayed next to the site address, which indicates that the site is not secure, and this way users can find out if a site is safe or not. But surely secure sites benefit from SSL https .
Read more on:https://www.dotnek.com/Blog/Web/impact-of-site-security-on-seo
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